Hiring a voice over actor or actress means that you must go through a process that involves scheduling interviews, listening to demos of the various applicants, and having potential hires read from a sample script. The right sample script will help you to get more out of your interviews than you would otherwise; your applicants’ readings will serve as helpful examples of the kind of work they will produce if you ultimately choose to hire him or her.
You don’t need to give applicants too long to prepare for a sample script reading, as there is generally no line memorization involved. The applicants can make use of the script as they perform their reading, so they should only need an hour or so to get comfortable with the script before going into the studio.
The vocal style and tone of the actor or actress is an important consideration for companies looking to have voice work done. First, you must decide on the demographic at which your marketing is directed. Having a particular group in mind is the first step towards figuring out what you want in a voice actor, and this is doubly important in that it streamlines the hiring process by narrowing the pool of talent and reducing the number of applicants you must interview.
No matter what type of business or industry you’re in, you’ll need to compile a collection of different types of scripts to gauge the strengths and weaknesses of each applicant. The best way to do this is narrow down your field to a few key themes. Is your business producing a comedic advertisement? A serious monologue? A public service announcement that requires a more journalistic or reporting tone? Once you’ve established the general theme and tone of your campaign, the next step is tracking down a similar script that encourages the talent to adopt, or in some cases create, the unique voice.
In order to find a suitable voice over sample script, possibly free of charge, all you need to do is consult on of the many script databases available on the Internet. With the resources at your disposal, it should be a cinch to find something that matches the tone and style you have chosen. Even if you’ve decided to write your own sample script, the scripts you can find online, free of charge, can provide invaluable help as reference materials, if you have a good idea of what you’re looking to create.
In making the final decisions as to whether or not to hire a particular voice actor, you’re going to want to be able to refer to his or her demo and compare it side-by side with the tapes of other applicants. This demo should include several script selections that are representative of an actor’s range of talents, and how well they will fit in with your vision of the marketing you would like to produce. You may either have your voice actors send in demos along with their applications, or complete them in your studio.
Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Provided the Voice Talent for Dozens of Projects and Advertisements Since 1991.
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August 30th, 2010 at 12:37 pm
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