Online videos can be a powerful way to promote a car dealer’s products, services and sales force. Many car dealers, however, have never heard of video search engine optimization. And out of those who have heard of it, many don’t know how to do it.
There are a few great companies that have implemented video search engine optimization (VSEO) for many car dealerships in the US to enhance the visibility of their inventory and services. Video search optimization (VSEO) can actually called the number one and most powerful internet marketing tool available at the moment.
Think about it. Would you rather read about a car dealer or a used car dealership or would you rather see a video testimonial of a current customer? Video can help you so much with you car business. You can show potential customers videos about your inventory, your present sale force in action, events at your dealership, introduce them to you dealership or like state above show them some video testimonials.
By watching your videos, a potential customer could learn about your sales people, look at some of your inventory and gain a first impression of your dealership, all within a few minutes.
The thought might be scary initially, because with videos you are putting yourself out there. Most car dealers, however, realize that videos present an incredible marketing opportunity. Video presentations can be informative and very creative. We’ve seen some that are even humorous.
Good video presentations provide a great service to your potential customers, but they also give you an opportunity to get traffic from places that you haven’t yet looked into. Huge numbers of people use video engines. If your video presentation is successful, you’ll be tapping into that market and you will be able to drive some of that traffic straight to your business website.
When you think about the advantages that free traffic from search engines and social media websites can have for your business, you realize that video search engine optimization is an incredible marketing tool. With the right support you will get results that your own domains and car dealer websites could never obtain on their own.
Read more about VSEO and the opportunities it presents. This field is still wide open, but because many car dealers are catching on to this powerful marketing strategy, it’s just a matter of time until there are so many car videos out there that it will become difficult to rank highly in the search engines and video engines.
John Harvey helps car dealers to promote their services with videos: Honda Sacramento and Sacramento Chevy
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March 4th, 2010 at 11:18 pm
I would agree with this. We saw a 30% rise in internet traffic at our dealership in the first six months we started using video.
March 5th, 2010 at 9:52 am
Hehe
People love to watch moving cars and the sound of rumbling engines… 