A venerable name in autodom is being resurrected and it will soon grace the body of a large, rear wheel drive luxury car. After a successful “concept car” debut at a pair of recent car shows, the Chrysler Imperial will be built and may be in U.S. showrooms in 2010. Yes, it will be a long wait for the Imperial’s return but the vehicle must first await additional changes inside DaimlerChrysler before it can be built. Read on to learn more on the Imperial’s upcoming return.
The Chrysler Imperial that has been now making the rounds at various auto shows has been well received. Visitors have remarked positively about the automobile’s Bentley like look as well as its cave-like interior and luxury appointments. Now , the brand has nothing larger or more lush to offer buyers who might wish to upgrade from the 300C, so Chrysler has been constantly losing buyers to more luxurious brands, something parent DaimlerChrysler [DCX] wants to stem.
The Imperial name can be traced all the way back to 1926 when Walter P. Chrysler made a decision to take on Lincoln and Packard with a luxury model all of its own. From its inception, the Imperial has always represented the top of the line vehicle for Chrysler and it has, at diverse times, been sold as its own make. Assorted versions of the Imperial have shown up over the years, with most of them being ultra opulent versions of Chrysler’s New Yorker model.
The 2011 Chrysler Imperial will be similar in design to the idea automobile, but without the suicide doors. Chrysler put the special doors on the concept car to to make it less complicated for auto show visitors to see into the auto. Still, reports from the company are meaning that the twenty-two in. wheels, Bentley grille, boxy body, and leather/wood trim would be included. Prices for the Imperial may not be voiced for many more years, but it might retail for as high as $60,000 according to some reports. Now , the top of the line 300C maxes out at around $42,000.
So, why the hold up? Well, for one thing the Imperial program will be an added expense for DCX. Currently, the company is in the middle of making its Mercedes line up more profitable and that involves the cost of updating many models. Based on the Mercedes “R Class” body, the approaching Imperial is certain to be built on a more modern version of the R Class platform. Both vehicles would arrive in dealer showrooms at the same time as 2011 models, hence the long lead time.
The Imperial concept sits on a frame with a 123 inch Wheelbase. The car measures 214 long, much longer than the 300C. Reports are meaning that the idea vehicle dimensions are likely to be retained.
For Chrysler fans, the Imperial represents further bracing of the Chrysler-Mercedes relationship. By employing a Mercedes platform, the Imperial can be built and will give Chrysler a much needed product. With a standard V8 mated to a five or six speed automatic the car will certainly not be on the fuel efficient side. However, my best guess is that the car will also come optionally equipped with a thrifty Mercedes built turbo diesel, a first for any Chrysler car.
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