Kia is continuing its drive to provide safe and high performance vehicles to the motoring public. One of the vehicles in the companyâs range, the Kia Sedona, recently was awarded by MotorWeek as the âBest Minivanâ, and more recently, the minivan, along with seven other Kia models were given the âBest Betâ distinction by The Car Book. The seven other Kia vehicles to have received the honor are the Kia Rio, Rio5, Spectra, Spectra5, Optima, Sportage and the Kia Sorento.
Last year, the Rio and the Optima received the merit, but this the first year that Kia had eight vehicles to receive the honor. This is a significant achievement for the Asian car maker since out of the 11 vehicles on their lineup, eight made it as the âBest Betâ in 2007.
Len Hunt, the Executive Vice President and COO of Kia Motors America, is apparently proud of their achievement and it is very evident in the statement that she issued. âObviously, we are extremely thrilled and proud to have eight vehicles from our lineup be distinguished as âBest Betsâ by The Car Book. Since this distinction is only given to vehicles that have the safety and performance needs of consumers in mind, we consider it a true testament to Kia’s commitment to providing only the highest quality vehicles to customers,â states Hunt.
The achievement of Kia in the recently published Car Book will surely increase their popularity among consumers. The Car Book, after all, is one of the most reliable buyersâ guides in the field. It provides an updated and comprehensive guide for those looking for a car, van, truck, or sports utility vehicle to buy. The book is published in cooperation with the Center for Auto Safety which is the countryâs leader in automobile safety advocacy. Among the attributes of the vehicle that The Car Book presents to prospective car buyers are safety ratings, dealer prices, fuel economy, insurance premiums, maintenance costs, tires, and also a chart of state laws which concerns automobiles. The guide book is as helpful in the choosing of a car to buy as Active Brakes Direct is as helpful to car owners in looking for high performance brake components.
The Car Book gives the âBest Betâ distinction annually to vehicles which rates highly on the different areas aforementioned. The data evaluated by The Car Book comes from different sources. Both government and private studies conducted on 2007 model year vehicles were taken into account in the selection of the âBest Betâ vehicles. The greatest emphasis though is given to the result of crash tests performed on the vehicles. Those automobiles that posted good ratings on the crash tests and have significantly less number of complaints from testers are the ones considered to be part of the âBest Betâ selection.
Jack Gillis of The Car Book stated that: âThe Car Book has long been the consumerâs best guide to smart and sensible car buying. We appreciate the fact that Kia continues to make a significant contribution to improving the market choices for the American buyerâ.
Indeed, Kia has shown itself as a serious competitor in the automotive market in the US. With these distinctions bestowed upon eight of their eleven vehicles sin their lineup for the 2007 model year, Kia will be enjoying the boost and this may translate to higher sales figures. This also shows that Kia is dedicated to providing safe cars to the American motoring public, and that these vehicles are not only safe, they are also user friendly since they have good fuel economy and relatively low maintenance costs. This may start a new era for Kia where they start to make their presence felt in the US market.
